Last digital marketing campaign didn’t deliver? Here’s what you should consider.

December 1, 2017 in Campaigns, Inbound Marketing, Marketing, Social Media

Your pirate flag is flying high, showing off who you are and what you’re capable of. Infamy is just around the corner; how terrific it will be to be the target of so many! Your crew has been carrying out your orders, revelling in the adventure. You were confident of the course you charted, your exciting quest for bounty. But it’s been months now, and that bounty seems like an elusive dream. The map you were following seems to be useless, and you’re in the middle of nowhere. Everything is a little less exciting every day. No treasure, not even infamy. You wonder why you have even set sail.

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Don’t play nice

November 25, 2017 in Brands & Stories, Rants

Acceptable. Adequate. Decent. Reasonable. Satisfactory. Sufficient. Tolerable.

We are confronted with mediocrity every single day. At our local coffee shop. In the workplace. In cinemas. Restaurants. We endure. Either because we couldn’t care less or because we’re resigned. Calling mediocrity out when we encounter it makes us seem like awful, snotty people.

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Our favourite storytellers on Instagram

November 20, 2017 in Inbound Marketing, Inspiration, Marketing, Social Media, Storytelling

Ah. Instagram. Lately, our favourite storytelling venue. From cooking to travel to fitness to learning to any topic you can think of, there are tons of amazing accounts on there, guaranteeing enough thumbcercise for you to get really buff… thumbs.

And before we tell you our favourite storytellers on Instagram, you should probably follow our accounts too. We post about Bombay, Bangalore, food and everyday life on @BeeTellStories and about curiosities and trivia from across the world and all time on @BeeScoped.

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Our 5 favourite thali joints in Bombay that everyone should visit

November 3, 2017 in Bombay, Eating Out

So what is it about a thali that drives people in Bombay crazy for one? You just have to say the word thali and every Mumbaikar worth their salt will tell you about the five best thali joints you don’t know in Bombay. Having been to many of Bombay’s “renowned” and lesser-known joints across all corners (wait, do islands have corners?) of Bombay, we too are united with all those people who drool at the very mention of a thali. Continue reading »

When you get customer service right

July 4, 2017 in Brands & Stories, Inspiration

Thanks to Airtel, we’ve been ordering a lot of takeaways these last three weeks. Most days we’ve been using Swiggy, an excellent delivery service even if they do add the occasional markup on restaurant prices. We’re not complaining through. Deliveries are prompt, delivery staff super polite, and customer service always helpful.

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Lessons in how not to customer service. A primer by Airtel.

June 29, 2017 in Brands & Stories, Customer who?, Marketing, Rants

For a little over four months now, our nine-year happy relationship with Airtel has been under a lot of stress. We’ve been plagued by an awful internet connection that drops as frequently as it slows down. If one of us is using the internet to upload a video to Facebook or backup to Dropbox, the other has to wait around, because the connection becomes unusable, even to browse a static website.

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The Bee Guide To Getting Things Done

March 29, 2017 in Apps & Tools, Inspiration, Small Business

I used to be an unapologetic multitasker; juggling several plates at once, fairly good at keeping them all airborne. I believed I was super organised, and so did everyone else.

But the completion of every task was inevitably accompanied by the feeling that I could have done a lot better had I been more focused. Being an organised juggler or working long hours doesn’t mean you’re productive. Nor does it mean you’re happy with the outcomes. Over time I realised I wasn’t doing myself, my personal life or work product any good by staying the multitasker course. Continue reading »