When, as a child, you first learn to draw, what do you draw? And why do you draw it? We all usually start by drawing first what we see, as a means of documentation. As we progress in thought and skill, drawing and illustration become a tool of both expression as well as decoration. It’s a good time to be both making and consuming art right now, and illustration practices have evolved into styles that are more than just aesthetically pleasing.
Mumbai. Not just a city but living emotion. A sensory experience that beats in tune with the heart of every Mumbaikar. Being an outsider, I always watched Mumbai in movies with all the cliches like flying pigeons at the Gateway of India or the slums of Dharavi or the ubiquitous Ganesh Visarjan and Ganpati pandals. There was even an era where Bollywood films only featured the crimes and underworld of Mumbai.
When is Ali’s birthday?
Where are Coldplay playing this weekend?
How do you find answers to all these? More often than not, you open an app. Apps are ubiquitous. These days they are more accessible than websites.
A cup of coffee is a liquid hug to the brain!
Coffee is wake-up calls; coffee is late night work; coffee is a first date, and a break-up tonic all rolled into one. Coffee is that friend who knows what can make any situation better. But what do we know about our friend, coffee?
What are landing pages and how can they amplify your campaignJanuary 11, 2018 in Campaigns, Inbound Marketing, Marketing, Small Business
The Urban Dictionary describes peacocking as the actions exhibited at the beginning of courting. These actions are typically temporary and only exist during the chase. Much like the male peacock displaying his spectacular feathers to capture attention (hence the term), you must make your product appear appealing on the Internet so that people are compelled to experience it as soon as they look at it.
Sawdust.Online speaks about architecture, design, and interiors. The website needed a typographical logo, something minimal, yet fun that brought out immediately that this was a one-stop resource for discussion about all things architecture and interiors. Most of the logo work I’ve done before has been illustration based, but this was to be heavily typographic. This sounded like a fun challenge indeed. Plus, I love fonts. I mean, who doesn’t?
Last digital marketing campaign didn’t deliver? Here’s what you should consider.December 1, 2017 in Campaigns, Inbound Marketing, Marketing, Social Media
Your pirate flag is flying high, showing off who you are and what you’re capable of. Infamy is just around the corner; how terrific it will be to be the target of so many! Your crew has been carrying out your orders, revelling in the adventure. You were confident of the course you charted, your exciting quest for bounty. But it’s been months now, and that bounty seems like an elusive dream. The map you were following seems to be useless, and you’re in the middle of nowhere. Everything is a little less exciting every day. No treasure, not even infamy. You wonder why you have even set sail.
Acceptable. Adequate. Decent. Reasonable. Satisfactory. Sufficient. Tolerable.
We are confronted with mediocrity every single day. At our local coffee shop. In the workplace. In cinemas. Restaurants. We endure. Either because we couldn’t care less or because we’re resigned. Calling mediocrity out when we encounter it makes us seem like awful, snotty people.
Our favourite storytellers on InstagramNovember 20, 2017 in Inbound Marketing, Inspiration, Marketing, Social Media, Storytelling
Ah. Instagram. Lately, our favourite storytelling venue. From cooking to travel to fitness to learning to any topic you can think of, there are tons of amazing accounts on there, guaranteeing enough thumbcercise for you to get really buff… thumbs.
And before we tell you our favourite storytellers on Instagram, you should probably follow our accounts too. We post about Bombay, Bangalore, food and everyday life on @BeeTellStories and about curiosities and trivia from across the world and all time on @BeeScoped.
These are the 5+ digital marketing metrics you absolutely must be trackingNovember 16, 2017 in Customer who?, Discoverability, Inbound Marketing, Marketing, Social Media
Have you ever, as a child, while walking past a store with your family, stopped and pointed at something that caught your fancy looking longingly at your parents? Sending a clear message that you want it, whatever it is? Or perhaps started rolling on the ground right there, bawling that you want it?