Learning to call myself a Writer: Telling Stories at Bee

July 5, 2022 in Content, Inbound, Stories

You remember slam books, right? Those slim, rectangular journals your friends would ask you to fill up, typically on the last day of class before school closed for session break? They would have forms with questions about your sun sign, hobbies, chosen travel destination, favourite food, best friend, dream job and things like that. I remember filling a bunch of them in my teen years, taking time to write honest and innovative answers each time someone handed me their slam book (yes, I took it very seriously, no regrets). A lot of my answers changed over the years (favourite food changed from Fried Hilsa to Chicken Biriyani to Crispy Lotus Stem; best friend changed from.. no maybe I shouldn’t go there). But one answer remained the same. Under dream job, I always put ‘Writer’.

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7 movies to discover Mumbai with

January 29, 2018 in Bee to People, Mumbai, Stories

Mumbai. Not just a city but living emotion. A sensory experience that beats in tune with the heart of every Mumbaikar. Being an outsider, I always watched Mumbai in movies with all the cliches like flying pigeons at the Gateway of India or the slums of Dharavi or the ubiquitous Ganesh Visarjan and Ganpati pandals. There was even an era where Bollywood films only featured the crimes and underworld of Mumbai.

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Our 5 favourite thali joints in Bombay that everyone should visit

November 3, 2017 in Bee to People, Mumbai, Stories

So what is it about a thali that drives people in Bombay crazy for one? You just have to say the word thali and every Mumbaikar worth their salt will tell you about the five best thali joints you don’t know in Bombay. Having been to many of Bombay’s “renowned” and lesser-known joints across all corners (wait, do islands have corners?) of Bombay, Bee too are united with all those people who drool at the very mention of a thali. Continue reading »

Lessons in how not to customer service. A primer by Airtel.

June 29, 2017 in Bee to People, Stories

For a little over four months now, our nine-year happy relationship with Airtel has been under a lot of stress. We’ve been plagued by an awful internet connection that drops as frequently as it slows down. If one of us is using the internet to upload a video to Facebook or backup to Dropbox, the other has to wait around, because the connection becomes unusable, even to browse a static website.

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‘Email marketing’ shouldn’t be a dirty word.

February 14, 2017 in Bee to People, Inbound

One of my partners at Bee has been getting a lot of calls from car insurance salespeople, all representing different brands. He sold his car two years ago and has no plans to buy another one in the near future.

We were all amused at first by how patiently he answered these calls.

“No, Ma’am, I don’t need car insurance. I don’t own a car currently, and have no plans to buy one. You have the wrong information.”

The repetitiveness of these calls and his refusal to get annoyed had me intrigued (and annoyed on his behalf). They’re just doing their jobs, he said, with an inaccurate list someone gave them. It isn’t their fault their brand doesn’t have a problem spamming people. Continue reading »