Learning to call myself a Writer: Telling Stories at Bee

July 5, 2022 in Content, Inbound, Stories

You remember slam books, right? Those slim, rectangular journals your friends would ask you to fill up, typically on the last day of class before school closed for session break? They would have forms with questions about your sun sign, hobbies, chosen travel destination, favourite food, best friend, dream job and things like that. I remember filling a bunch of them in my teen years, taking time to write honest and innovative answers each time someone handed me their slam book (yes, I took it very seriously, no regrets). A lot of my answers changed over the years (favourite food changed from Fried Hilsa to Chicken Biriyani to Crispy Lotus Stem; best friend changed from.. no maybe I shouldn’t go there). But one answer remained the same. Under dream job, I always put ‘Writer’.

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What are CTAs and why you need to use them

February 9, 2018 in Inbound, SEO

The power of suggestion.

The subconscious is constantly being swayed by the world around it. The subconscious manifests itself slowly. Subtle is nice. But when you need results, you need to be direct. You don’t plant a simple idea and wait for it to blossom. The power of suggestion is too promising to not apply it.

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What are landing pages and how can they amplify your campaign

January 11, 2018 in Inbound

The Urban Dictionary describes peacocking as the actions exhibited at the beginning of courting. These actions are typically temporary and only exist during the chase. Much like the male peacock displaying his spectacular feathers to capture attention (hence the term), you must make your product appear appealing on the Internet so that people are compelled to experience it as soon as they look at it.

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Last digital marketing campaign didn’t deliver? Here’s what you should consider.

December 1, 2017 in Inbound

Your pirate flag is flying high, showing off who you are and what you’re capable of. Infamy is just around the corner; how terrific it will be to be the target of so many! Your crew has been carrying out your orders, revelling in the adventure. You were confident of the course you charted, your exciting quest for bounty. But it’s been months now, and that bounty seems like an elusive dream. The map you were following seems to be useless, and you’re in the middle of nowhere. Everything is a little less exciting every day. No treasure, not even infamy. You wonder why you have even set sail.

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‘Email marketing’ shouldn’t be a dirty word.

February 14, 2017 in Bee to People, Inbound

One of my partners at Bee has been getting a lot of calls from car insurance salespeople, all representing different brands. He sold his car two years ago and has no plans to buy another one in the near future.

We were all amused at first by how patiently he answered these calls.

“No, Ma’am, I don’t need car insurance. I don’t own a car currently, and have no plans to buy one. You have the wrong information.”

The repetitiveness of these calls and his refusal to get annoyed had me intrigued (and annoyed on his behalf). They’re just doing their jobs, he said, with an inaccurate list someone gave them. It isn’t their fault their brand doesn’t have a problem spamming people. Continue reading »